A service from Evergreen Management
For coaches, creators, and community builders who want a lead magnet that actually works.
People don't give away their email for a PDF anymore.
They give it for something that makes them feel seen: typed, understood, and a little surprised at how accurate it is.
A quiz that types you outperforms every other lead magnet.
Higher opt-in rate. Higher intent signal. Higher conversion to your actual offer. The format works because the result feels personal.
The Enneagram. Myers-Briggs. StrengthsFinder.
People have always paid to understand themselves. A well-built quiz taps into that same instinct and hands you the lead in the process.
Coaches & Community Builders
Your quiz becomes the front door to your offer. It qualifies leads, surfaces intent, and warms people up before they ever hit your sales page. The right profile result can do more in one page than a week of nurture emails.
Content Creators & Course Builders
Turn passive followers into email subscribers. Give them a result worth sharing. Keep the relationship going long after the algorithm stops showing your content. Your audience gets something genuinely useful and you get the lead.
Discovery
A 30-minute scoping call to understand your audience, your offer, and what the quiz needs to accomplish. No intake forms, just a real conversation.
Architecture
We map the question logic, scoring dimensions, and result profiles before writing a single word. The strategy comes before the copy.
Copy & Design
All quiz questions, result copy, and CTA language written and designed to match your brand voice. You review before anything gets built.
Build & Deploy
Fully built and live on a custom domain registered in your name, under your accounts.
Handoff
You receive a single document with every credential, every login, and the guide for how to run it.
Emotional Leadership Assessment
Cedric Thompson, a Minneapolis-based family and emotional leadership creator, needed a tool that could introduce new audience members to his framework, the 8 core emotions, and lead them naturally toward his paid community, The Household. It had to feel like a real experience, not a lead magnet.
A 24-question, two-axis diagnostic scoring across Emotional Awareness and Leadership Style, producing 4 named profiles. Each result includes a full profile description, strengths, growth areas, and a CTA pointing toward the community.
Audience Fun Profile Quiz
A travel and amusement content show needed a lead magnet that felt native to their brand: energetic, built for families and friend groups. The goal was to convert viewers into email subscribers with something more engaging than a newsletter signup.
An 11-question quiz producing 6 Fun Profiles including The Thrill Seeker, The Planner, The Chill Adventurer, and more, each with top 3 attraction picks and a CTA pointing back to the channel.
Why This Works
People want to be labeled. The Enneagram and Myers-Briggs are billion-dollar proof. A well-built quiz gives your audience a result they'll share and gives you an email, a lead signal, and a warm intro to your offer. When the result is genuinely useful, everybody wins.
Every build is delivered as a fully independent asset, nothing shared, nothing ongoing.
The Quiz
Fully built, branded, and live at your own web address before we consider a project complete.
The Leads
Every email capture goes straight to you. You see them the moment they come in.
The Brand
Your colors, your copy, your voice. Nothing looks like an off-the-shelf tool.
The Handoff
At project close, you receive a single credential document with every account, every login, and the guide for how to run it.
Every project starts with a free 30-minute call. We'll figure out which tier fits, what the quiz should accomplish, and what it'll cost.